Our Story
Built by people who understand athletes — and the business behind building a lasting legacy.
Who We Are
[Tell your background — former athlete, business background, why you started AEA, what gap in the market you saw, why athletes can trust you with more than just their NIL deal.]
[Add personal detail here — your playing career, your investing background, your belief in long-term thinking over short-term transactions.]
[Close with what makes AEA different — the combination of NIL expertise and wealth/financial structure that no other agency in this space is delivering at this level.]
Work With UsWhat We Stand For
Every decision we make starts with one question: what's in the athlete's best long-term interest? Not the deal. Not the commission. The athlete.
We protect eligibility before everything else. No deal is worth losing your ability to compete. We know the rules and we follow them.
We evaluate every NIL deal the way a smart investor evaluates a business — for its immediate value and its long-term positioning power.
We don't just get you paid — we help you understand, structure, and protect what you earn. Financial education is part of every client relationship.
No hidden agendas, no conflicts of interest. You'll always know what we're doing and why, and you'll always have final say on your own brand.
We're selective about who we represent. We work with athletes who take their platform seriously and want to build something that lasts.
Our Approach
Most NIL agencies chase the biggest deal on the table. We ask a different question: what's the right deal — the one that maximizes your value today and builds your equity for the next 10 years?
That's a fundamentally different posture, and it's why we attract athletes who want a trusted advisor — not just a deal broker.
We evaluate your NIL market value across commercial deals, collective opportunities, and revenue sharing.
We develop a brand and deal strategy built around your goals, your sport, and your long-term trajectory.
We negotiate deals, ensure compliance, and coordinate the financial and legal professionals who protect your earnings.